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Behavioural Insights

Behavioural Insights draws on evidence from psychology, sociology, social anthropology and neuroscience to understand what influences people when they make decisions in everyday life.

These insights are useful to FACS as they remind us that our clients, staff and partners all make choices based on a range of factors. This includes the way they understand their options and the way they are presented to them and what they have experienced in the past.

The FACS Behavioural Insights Unit was established in late 2014. Its purpose is to embed behavioural insights principles in program and policy design across the complex social policy areas (particularly child protection and social housing) that FACS is responsible for. By using these insights to tweak the way we do things we can improve our policies and services so that it reflects the experiences of the people who deliver and use them.

Behavioural Insights in FACS is about:

  1. Outcomes – achieving better outcomes for clients
  2. Complementing – adding to the tools we already use
  3. Collaborating – incorporating the insights of clients, staff and partners
  4. Trialling – figuring out what works, and what doesn’t
  5. Tweaking – making changes to existing programs and policies
  6. The Big Picture – improving FACS systems and processes to improve client experience.

Questions and feedback

If you have a question about the reforms or would like to provide some feedback, please email bi@facs.nsw.gov.au.