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MACA Media Awards

Nominate for the MACA media awards and see winners from previous years

MACA Media Awards 2018

The MACA Media Awards seek to challenge negative stereotypes towards older people by highlighting examples of balanced and realistic media reporting on older people and ageing.

By holding up media reports that demonstrate that there is more to ageing than becoming old, the Awards program aims to improve public perceptions of older people.

There were over 100 nominations received for this year's awards, hosted by SBS' Insight host, Jenny Brockie. The award ceremony, held on Monday the 15th of October at the Australian Museum saw nearly 200 guests enjoy a night of culture, music, high profile and distinguished guests and of course, the winners of the categories.

The award winners include:

  • Lifestyle and Health & Gold Award – Ita Buttrose and Bianca Balzer, Ita Buttrose's Healthy Lifestyle Tips, TODAY Extra
  • Current Affairs – 7.30 Report Team, Concerns Over the Rise in the Number of Elderly who are Homeless, ABC
  • News – Cathy Stubbs, Penisula Village Celebrates Sixth 100 year old Resident, Central Coast Gosford Express Advocate
  • Images – Tracey Muir, Skydive Australia 'Cheeky' Couple Celebrate 73rd Wedding Anniversary with Wollongong Skydive, Illawarra Mercury
  • Regional – Cessnock City Seniors Festival Program Recognised at Local Government Week Awards, The Advertiser (Cessnock)
  • Advertising – Pimp My Ride – Smashing the Stereotypes, Feros Care
  • Special Commendation – "The Late Shift" SBS, Are we Entering the Age of No Retirement?, SBS.

The 'Gold Award' went to Ita Buttrose and Bianca Balzer for their TODAY Extra segment, which represented active ageing in a positive light.

Press release can be found here.

Nominations for the MACA Media Awards 2019 will open on the 31st of October 2018.

Watch our MACA 2018 Media Awards highlights here

More information

ReportAGE: Media guidelines for portraying people who are older

For further information, contact the MACA Secretariat.

The MACA is the official advisory body on ageing policy to the NSW Government. It provides advice to the Minister for Ageing on matters relating to ageing and older people.

MACA Media Awards 2017


The winners for the 2017 MACA Media Awards were announced at a ceremony on 16 October. This event was attended by members of media organisations, peak bodies, NSW Departments, community members and the Hon Tanya Davies, Minister for Ageing. The awards celebrated positive and balanced reporting of older people in the media.

The ceremony was hosted by Ms Ellen Fanning, Australian journalist, and host of The Drum.

Nominations for the MACA Awards were accepted from the following categories; News, Current Affairs, Images, Lifestyle & Health, and Advertising.

This year an additional two categories were introduced to acknowledge the best regional nomination and to acknowledge a special commendation.

A Gold Award was also granted for the most outstanding nomination across all categories.

Watch this short video that captured the 2017 MACA Media awards.



Jane Gilmore – Sydney Morning Herald for Single women face a frightening future of homelessness in Australia


Fiona Smith – The Guardian for Always grasp the opportunity: confronting ageism creatively

Ben Steverman – Sydney Morning Herald for When will you be too old for your job? Check this chart.

Current Affairs


Jenny Brockie – SBS Insight for Women on the Edge


ABC for  You Can’t Ask That Centenarians

Lifestyle and Health


Masako Fukui, Earshot, ABC Radio National for  Late Life Sex


Lucy Clark and David Fanner, The Guardian for  Wisdom of Ages: A Guardian video series

Melanie Burgess, News Corp for  Baby boomers embrace start-ups to transition out of retirement and find work after retrenchment



TRACK for  APIA - We Know You Know


Specsavers for  Specsavers Glasses TV Commercial



The Good Life Magazine, IRT for George Findley, IRT


Innovation NSW for Older Couple Using Mobile Device

Regional Award


John Piggott, The Senior for You Little Beauty, Baradine

Gold Award

Jenny Brockie – SBS Insight for  Women on the Edge

Special Commendation

Chadstone Bowling Club for  All the Bowling Ladies

MACA Media Awards 2016

The MACA recently held the inaugural MACA Media Awards, to celebrate balanced and realistic reporting on ageing and older people.

MACA Media Awards 2016 Results

The winners for the inaugural MACA Media Awards were announced at a ceremony on 17 October. This event was attended by NSW Departments, peak bodies, members of media organisations and the Hon John Ajaka, Minister for Ageing, and set the benchmark for celebrating good reporting on older people.

The ceremony was hosted by Ms Lee Lin Chin.


The winner in the News category is:

Laura Gartry - ABC News for David Goodall: Australia's oldest working scientist fights to stay at university

The Runners-up are:

Current Affairs

The winner in the Current Affairs category is:

Ellen Fanning - ABC Radio National for Reverse Mentoring

The Runners-up are:

Lifestyle and Health

The winner in the Lifestyle and Health category is:

Dateline SBS for My 93 year old Flatmate

The Runners-up are:


The winner in the Advertising category is:

NRMA Insurance for DIY Your NRMA Insurance Policies online

The Runners-up are:

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