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MACA Media Awards 2021

Nominations are now open for the 2021 MACA Media Awards.

Do you know an organisation or individual Challenging Ageism?

Nominations are now open for the 2021 Ministerial Advisory Council on Ageing (MACA) Media Awards 2021. Nominations close at 11:59pm Saturday 27 February 2021.

The awards program showcases best-practice media and marketing that Challenges Ageism in NSW.

Nominations can include:

  • Newspaper, magazine, opinion piece, research, and Journal articles
  • TV and radio
  • Advertising Campaigns
  • Blogs, websites, YouTube videos, Facebook, Instagram, etc.

Click here to Nominate now!

About the Awards

The MACA Media Awards seeks to challenge negative stereotypes towards older people by highlighting examples of balanced and realistic media reporting on older people and ageing.

By holding up media reports that demonstrate that demonstrate there is more to ageing than becoming old, the awards program aims to improve public perceptions of older people.


  • Advertising: an advertisement, article or broadcast that promotes a service or goods.
  • News: an article/broadcast found in the general news section including current affairs or longer, more in-depth discussions and programs about a particular issue, such as Insight, 7.30 or Dateline.
  • Images: these can include cartoons, photography or images from articles – they must not contain text.
  • Lifestyle and Health: an article/broadcast found in lifestyle and health section of a newspaper or magazine.
  • Influencers (NEW): must be a person over the age of 55 who has a wide influence within their industry and community through social or mainstream media.
  • Responding in crisis (NEW): Media or Advertising that has responded quickly and clearly with informative information during an unforeseen crisis, such as but not limited to COVID-19 or bushfires.

Click here to Nominate now!

Promotional Resources 

More Information

For further information: please email

The MACA is the official advisory body on ageing policy to the NSW Government. It provides advice to the Minister for Ageing on matters relating to ageing and older people.

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Last updated: 25 Nov 2020