A story on the importance of seniors making exercise a priority has received the top recognition at this year's Ministerial Advisory Council on Ageing (MACA) Media Awards.
Minister for Ageing Tanya Davies said the 'Gold Award' went to Ita Buttrose and Bianca Balzer for their TODAY Extra segment, which represented active ageing in a positive light.
"Ita, Bianca and the TODAY Extra team have done a wonderful job by creating a fun and uplifting piece of news that showcases seniors in our community," Mrs Davies said.
"Producing stories like this is so important to challenge negative perceptions toward older people and highlight the real experiences of seniors across NSW."
Other important journalistic pieces recognised include investigations into homelessness, the celebration of inspiring life milestones and the issues surrounding retirement.
Award winners include:
- Lifestyle and Health & Gold Award – Ita Buttrose and Bianca Balzer, Ita Buttrose's Healthy Lifestyle Tips, TODAY Extra
- Current Affairs – 7.30 Report Team, Concerns Over the Rise in the Number of Elderly who are Homeless, ABC
- News – Cathy Stubbs, Penisula Village Celebrates Sixth 100 year old Resident, Central Coast Gosford Express Advocate
- Images – Tracey Muir, Skydive Australia 'Cheeky' Couple Celebrate 73rd Wedding Anniversary with Wollongong Skydive, Illawarra Mercury
- Regional – Cessnock City Seniors Festival Program Recognised at Local Government Week Awards, The Advertiser (Cessnock)
- Advertising – Pimp My Ride – Smashing the Stereotypes, Feros Care
- Special Commendation – "The Late Shift" SBS, Are we Entering the Age of No Retirement?, SBS.
Gold Award winner Ita Buttrose said she was delighted to receive two MACA Awards and raise awareness of the benefits of physical exercise for older Australians.
"So many people think older men and women are "past it" but they are so wrong. Gyms for seniors are an exciting growth area," Ms Buttrose said.
"Active older people are a wonderful example to the rest of the community. They are discovering that they can push themselves further physically than they thought possible and they're rightly proud of their achievements."
MACA Chair Kathryn Greiner AO said more than 100 nominations were received for this year's Awards, hosted by 2017 winner and SBS Insight host Jenny Brockie.
"The MACA Media Awards aim to create positive discussions about ageing and celebrate unique, balanced and realistic media reports on older people," Ms Greiner said.
Nominations for 2019 open Wednesday October 31. For further information, or to nominate, please visit: www.maca.nsw.gov.au/maca-media-awards.